SURF LINE HAWAII
Back then Surf shops sold Surf Boards and not much else, but like always Dave had an idea.
Inspired by a group of Russians in their pajamas on the cover of Life Magazine. Dave asked his wife to cut a pair of Hawaiian print pajama pants into shorts for surfing. JAMS, short for pajamas was born.
SURF LINE HAWAII FASHION
Dave develops a love for traveling to curate textiles and art for his successful fashion business.
EXPANDING THE BRAND
Dave creates brands for his kids Pua and Nohea to get them into the business.
"No self respecting teenager is without the uniform of JAMS" U.S. News 1986.
Dave develops his exclusive spun crushed Rayon in Japan, and the JAMS WORLD brand.
Hand Painted art on screen painted Rayon still cut and sewn in our Oahu factory.
JAMS WORLD TODAY
Dave's son, Pua, runs the company and retells Dave's stories for a new generation.