Your Ultimate Guide to August Style

As the sun-soaked days of August roll in, it's time to embrace the last hurrah of summer with outfits that scream vibrancy, comfort, and effortless chic. At JAMS World, we're all about turning everyday moments into special occasions with our iconic Hawaiian-inspired clothing and accessories. Whether you're a fashion icon hitting the beach or a fashionista curating your next Instagram-worthy look, this guide will help you maximize your August style. We'll dive into selecting the best outfits featuring our maxi dresses, aloha dresses, perfect swimwear, aloha shirts, pareos, kimonos, robes, hats, tote bags, and rayon shirts—all crafted from premium, breathable fabrics like 100% spun-crushed rayon for that ultimate tropical vibe. 

August fashion trends in 2025 are leaning into bold colors, breezy silhouettes, and playful prints, as highlighted in Vogue's summer picks. Think pastels, lace trims, and market totes that pair perfectly with our collections. Let's break it down with a vibrant visual guide to curating your wardrobe.

Exclusive August Promotion: $20 Off Your Aloha Shirt!

Make August unforgettable with our special promotion, running August 18–30! Here’s how to score $20 off your next aloha shirt:

1. Post Your Favorite JAMS World Aloha Shirt: Share a photo of your favorite JAMS World aloha shirt on Instagram or Facebook.

2. Tag Us: Use @jamsworld_1964 and #AugustAloha, #JamsAroundTheWorld #JamsWorld to let us know you’re in.

3. Get Your Code: We’ll send you a personalized $20 off code, valid on any aloha shirt at jamsworld.com/collections/aloha-shirts.

4. Shop and Save: Redeem your code between August 18–30, 2025, and rock your new shirt before summer ends!

This offer is perfect for fashion lovers looking to embrace Y2K-inspired prints and playful textures. Don’t wait—join the fun and make your August wardrobe pop!

The Perfect Outfit: Dresses and Tagua Accessories

August demands outfits that flow from sunlit adventures to evening gatherings with ease. JAMS World’s aloha dresses and maxi dresses are your go-to for effortless elegance, paired with tagua-inspired accessories to elevate your look.

• Maxi Dresses for All-Day Chic: Our long Hawaiian maxi dresses, like the Hattie Dress with its ruffled tiers, bring boho vibes that align with August’s top trends (Marie Claire’s summer forecast). Made from lightweight rayon, they’re perfect for beach strolls or rooftop dinners. Add a tagua-inspired hat or necklace for a touch of eco-chic. Browse our long dress collection for vibrant floral prints that scream summer.

• Aloha Dresses for Island Spirit: Shorter aloha dresses in hand-painted prints like Sunset Sail offer a playful, versatile fit for casual outings. Pair with a kimono or robe for cooler evenings. Check out our women’s dresses to find your perfect match.

The Essential Beach Kit: Swimwear, Totes, Pouches, Towels, and Pareos

August’s beach days call for a kit that’s as functional as it is fashionable. JAMS World’s swimwear, lined totes, pouches, towels, and pareos create a cohesive, vibrant look for sun-soaked adventures.

• Perfect Swimwear for Every Body: Our one-piece swimsuits and bikinis, featuring prints like Bay Leaf or Flower Vibes, are crafted from polyamide-elastane for comfort and style. Adjustable straps and soft cups ensure a flattering fit for all body types (JAMS World swimsuit guide). They’re perfect for aligning with athletic swimwear trends.

• Lined Totes and Pouches: Our beach-lined totes and pouches, made with durable, water-resistant interiors, are ideal for carrying sunscreen, snacks, or your favorite book. Opt for tropical prints to match your swimwear.

• Towels and Pareos: Wrap up in our cotton voile pareos, which double as skirts, dresses, or shawls in prints like Fern Grotto. Pair with a plush JAMS World towel for a coordinated beach vibe. Shop our swimwear, pareos, and accessories.

Royal Resort Collection: Elevate Your August Elegance

For those seeking a touch of luxury, our Royal Resort Collection is your August must-have. Think sophisticated kimonos, silky robes, and resort-ready rayon shirts in exclusive prints like Royal Palm or Ocean Wave. These pieces are perfect for upscale beach dinners or tropical getaways, blending comfort with high-end style. Pair a kimono with a maxi dress or an aloha shirt for a look that’s both relaxed and refined. Explore the collection at Royal Resort.

Find Your Aloha Shirt of the Summer

Aloha shirts are the soul of JAMS World—vibrant, wearable art that defines summer style. With floral, geo, and scenic patterns, there’s one for every fashionista. Take this quick quiz to find yours:

1. Your August vibe?
   a) Chasing flower fields (Floral)
   b) Urban adventures (Geo)
   c) Coastal hikes (Scenic)

2. Color crush?
   a) Pastels and blooms
   b) Bold contrasts
   c) Earthy blues and greens

3. Style personality?
   a) Romantic and free-spirited
   b) Modern and bold
   c) Nature-inspired adventurer

Mostly A’s: Floral aloha shirts with tropical blooms are your match, perfect for pairing with summer dresses.
Mostly B’s: Geo patterns bring a contemporary edge, ideal with barrel jeans or shorts.
Mostly C’s: Scenic prints capture island landscapes, great for beach kits or hikes.

Browse our men’s aloha shirts or vintage styles to find your summer staple. Learn more about styling them in our aloha shirt guide.

Ready to maximize your August style? Visit JAMS World for more inspiration, or contact us for styling tips. Follow us on social media accounts  to stay in the loop, and let’s make this summer’s end your most stylish yet! 🌺