2025 Men’s Gift Guide: What Island Guys Actually Want

Every December, wives, girlfriends, and grown daughters across the islands ask the same question:

“What do I get the guy who already has 47 boardshorts and swears he doesn’t need anything?”

We went straight to the source—local big-wave surfers, North Shore chefs, boat captains, and dads who still chase sunrise sessions—and asked what would actually make them light up on Christmas morning.

Their answers? 100% JAMS World. Vibrant, made-in-Hawai‘i pieces that feel like home the second he puts them on.

Here are the 5 gifts island men are secretly hoping for this year (and yes, everything is in stock right now).

The 5 JAMS World Gifts He’ll Actually Wear (and Brag About)

1. The Bucket Hat or Dad Cap – $38–$48 The ultimate stocking stuffer that gets worn daily. New 60th Anniversary embroidered caps and reversible bucket hats in limited archival prints. Sun protection + instant cool points. → Shop Men’s Hats & Caps
2. The Legendary Rayon Shirt – $84–$98 Soft as a cloud, loud in the best way. Pick any print from the new 60th Anniversary Collection or classic retro florals. Perfect for Christmas dinner or a spontaneous sunset cruise. → Men’s Archival Rayon Shirts
3. Hawaiian Print Boardshorts – $68–$78 Quick-dry, 4-way stretch, and prints so good he’ll wear them to the grocery store (and get compliments). Pair with a matching shirt for the full “I live here” flex. → Men’s Boardshorts Collection
4. The Oversized Beach Towel – $58 Big enough for two, bold enough to spot from the lifeguard tower. New 2025 designs in the same iconic prints as the clothing. Folds small, dries fast, and doubles as a picnic blanket. → Shop Beach Towels
5. The “Dad Won Christmas” Matching Set – $178–$199 Shirt + boardshorts + bucket hat in the exact same limited-edition print. The ultimate dad uniform that looks intentional, not try-hard. Warning: he will wear this every weekend until 2027. → Build His Matching Set

Bonus Level: Mix-and-Match Pairing Guide (So He Looks Like He Has His Life Together)

→ See All Men’s Accessories

Not Sure Which Print He’ll Love? Take Our 2-Minute Style Quiz

We made this just for gift-givers in panic mode. Answer a few quick questions about his personality—Classic Surfer? Backyard Grill Master? Retro Collector?—and we’ll show you his perfect JAMS World pieces.

→ Find His Exact JAMS World Flow – Personal Style Profile

Why JAMS World Beats Another Pair of Socks (Every Single Time)

• Still hand-printed in Honolulu since 1964
• UPF 50+ built in (no more farmer’s tan lines)
• Colors that stay electric after 100 washes
• Zero stiff collars or scratchy tags
• Every piece feels like a hug from Hawai‘i

Real talk: this is the highest-converting men’s gift guide we’ve ever dropped because these aren’t just clothes—they’re instant good moods in fabric form.

Pro Gifting Tips from the JAMS World ‘Ohana

Make this the year he actually loves (and wears) what you got him:

• Order early – Popular prints and matching sets sell out every holiday season. Give yourself (and the postal elves) plenty of breathing room.
• Check the size guide – Our rayon shirts and boardshorts fit true-to-size, but when in doubt, size up. Island guys love a relaxed fit.
• Add a handwritten note – At checkout, there’s a spot for a gift message. A quick “Aloha from your favorite person” makes it feel extra special.
• Not 100% sure about his style? Take our 2-minute Personal Style Profile quiz together after the holidays and exchange for his perfect print—no stress, no hassle.
• Pro move: Snap a photo of him wearing it on Christmas morning and tag @jamsworld. We love reposting happy island guys (and you might just win something fun for yourself next year).

Ready to make him the best-dressed guy on the beach this year?

Shop Men’s Gifts Now

P.S. The 60th Anniversary prints and matching sets are already selling out faster than poke at Tamashiro Market. Don’t wait until he’s stuck with another coffee mug.

Aloha & happy gifting!